The International Cricket Council (ICC) has relaxed the prohibition on using betting company logos during bilateral ODI and Test matches.
However, rumours indicate that the ban on using such trademarks during ICC-organized big tournaments including as the World Cup and Champions Trophy will remain in effect.
The England and Wales Cricket Board (ECB) is investigating its coach, Brendon McCullum, for promoting a betting organisation named 22Bet India.
According to media sources, the former New Zealand captain joined 22Bet India as a brand ambassador earlier this year and also did some promotional work for them.
England cricket board officials recently stated in a statement that they are investigating the incident and are in close communication with the Test coach about it.
The official went on to say that the ECB has betting rules in place and would always strive to ensure that they are respected, as well as take harsh action against anyone who break them.
According to the officials, the authority has requested that Brendon McCullum clarify the terms of his arrangement with the online betting platform and provide detailed data.
In Pakistan cricket, there has also been an invasion of betting industry sponsors, with different franchises in the Pakistan Super League (PSL) being sponsored through proxy betting companies.
Previously, the State Bank of Pakistan (SBP) asked PCB to create a code of ethics for PSL franchises, requiring them to follow local regulations when hiring sponsors.
“PCB is strongly opposed to promoting betting and requires that each sponsor company with which it works sign a clause prohibiting these four prohibited items,” PCB noted.