Pak Suzuki Motor Company (PSMC) is still dealing with operational issues, prompting the company to announce another round of non-production days (NPDs) in February 2023.
According to a recent announcement, the company will suspend production and assembly operations from February 20, 2023 to February 21, 2023, citing an inventory shortage caused by State Bank of Pakistan import restrictions (SBP).
The motorcycle production unit will remain operational, according to the company, and any changes in plans will be communicated accordingly. For the same reasons, the company announced five new products earlier this month and ten new products a month ago.
Decline in Market Share
As a result of the auto industry’s recent struggles, car sales have plummeted. According to monthly sales data from the Pakistan Automotive Manufacturers Association (PAMA), Pak Suzuki was the primary victim of this economic downturn.
Last month, the company sold only 44 Alto units, making it one of the month’s worst sellers. In comparison, in December 2022, the automaker sold 3,864 Alto units. This is particularly intriguing given that the company has sold roughly 5,000 Altos every month for the past year and a half.
Pak Suzuki has had several NPDs in recent months, which has hampered sales of all of its vehicles. With only 671 units sold in January, the Wagon R was the company’s best-selling vehicle.
PSMC sold 2,946 units last month, a 74% decrease month over month (MoM) from December. This downward trend is likely to continue, given recent increases in car and fuel prices, as well as production cuts.