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Smartphone Industry Sees Worst Quarterly Decline in 2022

According to a recent report from the IDC Smartphone Tracker, global smartphone shipments for Q4 2022 have dropped by 18.3% to 300.3 million shipments.

This is the largest quarterly decline ever recorded, with all five major brands experiencing double-digit yearly declines when compared to Q4 2021.

The drop in shipments in Q4 has also contributed to a yearly drop of 11.3% compared to data from 2021, with 1.21 billion smartphones sold in 2022, compared to 1.36 billion in 2021.

Company Q4 2022 shipments (million) Q4 2022 market share Q4 2021 shipments (million) Q4 2021 market share Annual growth/decline
Apple 72.3 24.1% 85.0 23.1% -14.9%
Samsung 58.2 19.4% 69.0 18.8% -15.6%
Xiaomi 33.2 11.0% 45.0 12.2% -26.3%
Oppo 25.3 8.4% 30.1 8.2% -15.9%
vivo 22.9 7.6% 28.3 7.7% -18.9%
Others 88.3 29.4% 110.2 30.0% -19.8%
Total 300.3 100% 367.6 100% -18.3%

 

According to Q4 2022 data, Apple regained market leadership with 72.3 million shipments and a 24.1% market share. Samsung came in second place, with 58.2 million shipped phones and a 19.4% market share.

Xiaomi came in third place, with 33.2 million shipments and 11% of the market share; however, the company experienced the greatest drop in shipments, at -26.3%, when compared to its values from Q4 2021. Oppo and Vivo also made the top five, with 25.3 million and 22.9 million shipments, respectively.

When combined shipment figures for 2022 are considered, Samsung emerges as the market leader, with 260.9 million units and a 21.6% market share. Apple came in second with 226.4 million shipments and 18.8% of the market, while Xiaomi had 153.1 million shipments and a 12.7% market share. Oppo and Vivo, with 103.3 million and 99 million shipments, respectively, experienced the greatest yearly declines of -22.7% and -22.8%.

Company 2022 shipments (million) 2022 market share 2021 shipments (million) 2021 market share Annual growth/decline
Samsung 260.9 21.6% 272.1 20.0% -4.1%
Apple 226.4 18.8% 235.8 17.3% -4.0%
Xiaomi 153.1 12.7% 191.0 14.0% -22.7%
Oppo 103.3 8.6% 133.6 9.8% -22.7%
vivo 99.0 8.2% 128.3 9.4% -22.7%
Others 362.7 30.1% 399.1 29.3% -9.1%
Total 1205.5 100% 1359.8 100% -11.3%

 

Falling shipping values, according to IDC experts, can be linked to declining consumer spending and rising inflation levels, resulting in a drop in demand for new products.

Furthermore, users are keeping their devices for longer periods of time, with some keeping them for up to 40 months (3.3 years).

According to IDC, businesses will need to reevaluate their device portfolios in the future, while retailers will need to better manage their current inventory.

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