The biggest ICT services provider in Pakistan, PTCL Group (PTCL & Ufone 4G), ran a week-long SMS broadcast campaign to boost donations for some of the most well-known charities there, as well as to promote charitable causes and support reputable organisations.
The programme intends to encourage generosity, charity, and other virtues that characterise the spirit of the holy month of Ramadan in order to provide aid to the most vulnerable and underprivileged sections of society.
In order to urge people to donate to the appropriate organisations during the holy month of Ramazan, PTCL and Ufone 4G launched an SMS campaign. Donation requests from Shaukat Khanum Memorial Hospital, JDC Foundation, Al Shifa Eye Trust, Pink Ribbon, and Indus Hospital were sent to the Group’s clients all around the nation, but mainly in the nation’s largest cities.
These organisations have a proven track record of producing welfare for Pakistan’s most vulnerable and poor citizens by offering free healthcare and financial assistance. Millions of people benefit from these charities, and a strong donor base keeps them in operation.
The SMS broadcast campaign gave motivation and guidance for successful charitable giving, which experiences a sharp uptick during the Ramadan holy month. It is hoped that doing so will increase the impact of the welfare projects in addition to directing money to where it is most needed.
For safe and convenient donations to prestigious charities and humanitarian organisations, many donors in Pakistan choose UPaisa. Users of UPaisa can donate to the organisations of their choosing by selecting one from a comprehensive list provided on the UPaisa app, or by dialling USSD *786*5*5# from their phone.
The sympathetic nature of the Pakistani people, who are regarded as one of the world’s most giving people, is reflected in PTCL Group. Impactful CSR and philanthropic programmes have been developed and carried out by PTCL and Ufone 4G to foster shared value for society.
Through its most recent campaign, PTCL Group has provided resources and strengthened Pakistani charity organisations, expanding their influence and impact in order to ensure that the circle of good deeds never ends.