According to Data Darbar’s ‘State of Apps Pakistan 2022’ Research Insights report, Zindigi, powered by JS Bank, has effectively taken a prominent position as one of Pakistan’s 5 topmost downloaded apps in the financial category.
Pakistanis downloaded 3.52 billion apps in the last year, 35.4% more than the previous year, making the country the region’s fastest-growing app market.
Zindigi is a cutting-edge digital banking service that aims to make life easier for its users.
It is the first digital banking player to dedicately serve the unmet needs of Gen Z and Millennials by providing unique financial experiences, meeting the needs of the country’s burgeoning youth bulge.
Zindigi, which was launched only a year ago, has successfully established itself as a market pioneer by offering first-of-their-kind real financial use cases, such as mutual fund investments and in-app stock trading, in addition to everyday payment features.
The financial app pioneered Pakistan’s first customizable digital experience, attracting millions of customers who praised Zindigi’s unparalleled digital experience.
Zindigi has revolutionised the wealth management category (mutual funds and stock trading) in Pakistan in a short period of time, increasing a largely stagnant market by 4% in just one year.
“We are thrilled to have achieved such massive success in such a short period of time,” said Noman Azhar, Chief Officer Zindigi.
“We are humbled to have been a market trendsetter and look forward to continuing to innovate and provide the best financial solutions to our customers,” he added.