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How will the 2023 World Cup be branded?

On Sunday, the International Cricket Council (ICC) unveiled the logo for this year’s eagerly awaited World Cup, which will be held in India. The recently unveiled branding honours both cricket and the 12-year milestone of India’s triumph at the ICC Cricket World Cup in 2011 on their home field,

according to an official statement from the ICC. The brand was created using the term “Navarasa,” which alludes to the nine emotions fans feel while watching a game and is used in Indian theatre.


“The Navarasa has been reimagined in the context of cricket, using symbols and colour to represent the various feelings fans experience while taking in the drama and excitement of a World Cup cricket match. “Fans from all over the world will experience a wide range of feelings as a result of the Men’s Cricket World Cup’s rich past.

The CWC23 Navarasa’s nine emotions—joy, power, anguish, respect, pride, bravery, glory, amazement, and passion—perfectly capture the feelings that a Men’s Cricket World Cup elicits, according to the ICC. Rohit Sharma, the skipper of India, is eager to compete in the major competition at home. The excitement for the ICC Men’s Cricket World Cup 2023 is “really starting to build” with only six months remaining, according to Sharma.

Every player’s goal is to play in a World Cup on home territory, and being captain makes that dream even more real. I can’t wait for it to begin. The Men’s Cricket World Cup is a very special occasion for all cricket enthusiasts, and we will do everything we can over the coming months to get ready in the best way possible to give us the best opportunity to win the trophy, he continued.

Jay Shah, Secretary of the Board of Control for Cricket in India (BCCI), is also sure that India will host a “incredible” event. The BCCI is eager to host the ICC Men’s Cricket globe Cup in 2023 and make it a memorable occasion for cricket fans in India and around the globe, according to Shah.

The one-day game’s championship match, which will be played in October, will feature top-tier cricket, and India will stage an amazing spectacle. Seven teams have already qualified for the ten-team event, it should be mentioned. The eighth team will be the winner of the Cricket World Cup Super League, and the final two places will be determined by the June and July Cricket World Cup Qualifier.

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