Careem Launches “GO TCF” Car Type and In-App Donations to Encourage Charitable Giving During Ramadan

Customers can donate to various organisations straight from the Careem app in honour of the blessed month of Ramadan. Careem was the first ride-hailing company in Pakistan.

Careem also introduces a special Ramadan car type that directs donations to a worthy cause, embodying the Arabic word for “generous” in its name.

The Citizens Foundation (TCF), Saylani Welfare Trust, or Indus Hospital are just a few of the partner organisations that receive donations directly through Careem’s new in-app “donations” function. Similar to this, users in Pakistan now have the option to donate PKR 50 to TCF for each ride they take by selecting Careem’s “GO TCF” car type.
TCF will utilise the donations, which are automatically deducted from the total fare, to fund education for kids from underprivileged communities. One of Pakistan’s biggest non-profit groups, TCF works to provide formal education at minimal cost in rural and urban slum areas.

Careem’s CEO and co-founder Mudassir Sheikha said, “We feel a deep sense of responsibility towards them, especially during Ramadan. Many communities in our region are in desperate need of our support.”

“We’re grateful to work with local and regional organisations to make it happen, and we’re humbled at the opportunity to empower and encourage our colleagues and customers to give back during the Holy Month by leveraging the capabilities of the Careem Super App.”

Every child has the right to attend school and create a brighter future, said Syed Asaad Ayub Ahmad, president and chief executive officer of TCF. For millions of children in Pakistan with less opportunity, though, an education remains a faraway goal.

“We are honoured to collaborate with companies like Careem who share our conviction in the value of education and take steps to address Pakistan’s education problem. Through their contributions, Pakistani residents will have the chance to contribute to change, and the collective effect will support sending many kids to school.

In order to truly celebrate the spirit of Ramadan, iftar meals will be given to Captains at least three times each week during that time, and colleagues from all markets will take part in a variety of service initiatives, such as delivering meals and visiting young cancer patients in the hospital.

Customers can also contribute their Careem reward points to a variety of organisations through the Careem app, like NOWPDP for the support of individuals with disabilities, SOS Children’s Villages Pakistan, and Saylani Welfare Trust to feed those in need.

Download the Careem app from the App Store or Google Play, then update it to the most recent version to reserve a car for Ramadan or donate money to areas in need.

 

 

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