AI Will Replace Creative Human Jobs at a Media Company

ChatGPT, as we all know, has grown in popularity since its inception. Bots have been developed by every company, including Microsoft and Google. This suggests that chatbots have become a need in recent years.

ChatGPT can undeniably accomplish a wide range of intelligent activities in a short period of time. While there are some tasks that no human should have to do, no one wants to see people’s livelihoods disappear.

Blue Focus, a Chinese media conglomerate, disagrees. The $3 billion startup has hired China’s two top AI firms, Alibaba and Baidu.

Furthermore, each organisation has its own distinct models. Ernie and Tongyi Qianwen, respectively. Although we are used to some jobs being mechanised, the employment at stake in this case are those of authors, who are traditionally regarded to be immune to machine replacement.

“To embrace the new wave of AI-generated content, we have decided to halt all spending on third-party copywriters and designers,” according to the announcement.

As a result, copywriters and designers should be concerned. When the word spread, Blue Focus stock prices increased by 19%.

Is Artificial Intelligence a Threat to the Creative Industries?


AI art is seen as the most dangerous to the creative industries, with concerns about fair use and aesthetic merit, among other things.

Previously, in the beginning of 2023, Google stated that it has developed an AI capable of creating music of any genre based solely on text prompts.

Furthermore, the written word is under attack. Copywriters developed some of the most famous sayings in human history, and the finest of them are well compensated.

Furthermore, Blue Focus must work on high-profile ads for companies such as BMW and Samsung.

However, at this time, it’s difficult to consider AI like chatbots and Google Bard to be truly creative. However, there is a danger that they will inadvertently copy someone else’s work. Nobody knows what they might be capable of in the future.

On the other side, AI provides jobs, and so-called “prompt engineers” can earn a lot of money. Some websites, on the other hand, rely on innovative AI prompts sold in an e-Bay-style fashion.

Furthermore, in order to thrive in the field, artists, designers, and writers may need to learn programming and coding in the near future.

Few technologies, unfortunately, have prompted as much alarm as generative AI, but any system that can automate a human worker’s job would certainly raise concerns, as it has for decades.

Furthermore, according to Goldman Sachs research, these systems might replace a quarter of labour duties in the United States and Europe, or 300 million jobs. This will have a big impact on major economies.

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